Mass marketing

Mass marketing
Маркетинг, направленный на доведение товаров и услуг до широкой группы потребителей.

Краткий толковый словарь по полиграфии. 2010.

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Смотреть что такое "Mass marketing" в других словарях:

  • Mass marketing — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • mass marketing — ➔ marketing * * * mass marketing UK US noun [U] ► MARKETING the act of marketing a product to a very large number of people: »Mass marketing had the efficiency and ability to deliver one message cheaply to every household …   Financial and business terms

  • mass marketing — /mæs mɑ:kɪtɪŋ/ noun marketing which aims at reaching large numbers of people ▪▪▪ ‘…in the good old days of mass marketing, the things marketers did to attract new customers tended to be the same as the things they did to keep existing customers – …   Marketing dictionary in english

  • mass marketing — mass′ mar′keting n. com bus the production and distribution of a product intended to be sold to a relatively large number of people • Etymology: 1940–45 mass′ mar′ket, v.t. mass′ mar′keter, n …   From formal English to slang

  • mass-marketing — mass marˈketing noun • • • Main Entry: ↑mass …   Useful english dictionary

  • mass marketing — Marketing in which the same product, price, promotion, and distribution is used for all consumers in a particular market …   Big dictionary of business and management

  • mass marketing — mass marketer. the production and distribution of a product intended to be sold to a relatively high proportion of the population. [1940 45] * * * …   Universalium

  • mass marketing — mass marketer. the production and distribution of a product intended to be sold to a relatively high proportion of the population. [1940 45] …   Useful english dictionary

  • No Size Fits All: From Mass Marketing to Mass Handselling — is a book written by Tom Hayes and Michael S. Malone.[1][2] References ^ Malone, Michael S. (November 13, 2009). Living in a Bipolar Business World . ABC News …   Wikipedia

  • Marketing mix — Marketing Key concepts Product marketing · Pricing …   Wikipedia


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