Advertising rate

Advertising rate
Цена рекламы.

Краткий толковый словарь по полиграфии. 2010.

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Смотреть что такое "Advertising rate" в других словарях:

  • flat advertising rate — noun : a uniform rate of charge per unit of advertising space that is applicable irrespective of the amount of space contracted for …   Useful english dictionary

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • ADVERTISING — In few modern industries have Jews had greater influence than in advertising, and this applies particularly in America. It has even been suggested that Jewish advertising men are responsible for the wide scope and shape of the modern advertising… …   Encyclopedia of Judaism

  • Rate of return — In finance, rate of return (ROR), also known as return on investment (ROI), rate of profit or sometimes just return, is the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.… …   Wikipedia

  • Rate card — A rate card is a document containing prices and descriptions for the various ad placement options available from a media outlet.Like the rack rate at a hotel, this is generally the maximum price that one may pay. Most advertising buyers will pay… …   Wikipedia

  • Advertising Club — The Advertising Club of New York was founded in 1896 and was first known as the Sphinx Club but by 1915 the name had become the Advertising Club of New York. For most of its early history it was located at 23 Park Avenue in Manhattan. This… …   Wikipedia

  • rate card — a list showing the rates charged by a magazine, newspaper, radio or television station, etc., for various types of advertising. [1900 05, Amer.] * * * rate card, a card listing rates for advertising …   Useful english dictionary

  • rate card — A list of prices charged for advertising space, TV or radio time, etc. See also off card rate …   Big dictionary of business and management

  • rate base — 1. a guaranteed minimum amount or number used to compute advertising rates, as the number of subscribers to a publication. 2. a basic amount or number used to compute charges to a customer, as the number of monthly phone calls. 3. the valuation… …   Universalium

  • rate card — a list showing the rates charged by a magazine, newspaper, radio or television station, etc., for various types of advertising. [1900 05, Amer.] * * * …   Universalium


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